Up Selling: Beyond French Fries and Into Profits, Part 5

This will be the final list on Up selling ideas.

Thanks for all the positive feedback about this series and all of my Fast Bits and Lists for The Impatient Entrepreneur in all of us.

  1. Keep the purchase options simple. Too many options could lead to confusion, then to frustration for the customer.
  2. Walk the customer through the process of purchasing if necessary.  A little handholding to complete a sale is a good thing.
  3. Close the sale whenever you get the idea that the client is ready to make a decision. A second later may be too late.
  4. Confirm the terms of the order. You want to make sure everything is exactly as it should be.
  5. Thank the customer for the order now, even if another form of thanks will take place letter (such as in a confirmation email). It is not overkill to do it twice.
  6. Always ask for referrals. They can lead to additional opportunities for new sales and subsequent upsells.
  7. Follow through and make sure the order is fulfilled according to terms. If there is any type of delay, make sure the client knows about it in advance.
  8. Confirm the delivery of the order.
  9. Schedule a follow up contact with the client to get feedback. This can be done with a phone call or an email.
  10. Always schedule that follow up for a few days after the customer receives his or her order. It is not only a chance to get feedback on the latest purchase, but also a chance to secure permission to contact the client about future offers.

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The World's Only Marketing Resultant for The Impatient Entrepreneur, Jump Start Jim is on a mission to help you find the 'Smartest Shortcuts to Your Success'.
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