Monthly Archives: November 2009
Part 5: 13 Deadly Direct Marketing Mistakes
Okay, I’m going to throw in several mistakes in this post to get things moving along! Mistake #5: You Think That Your Ad Or Your Product Are Important Well maybe they are, but not to your customers. It’s important to … Continue reading
Part 4: Defeating 13 Deadly Direct Marketing Mistakes
Mistake #4: Assuming You Know What Benefits Your Customers Value The Most Here’s another presumptuous error that can cost you dearly. Too often, companies think that since they created a product, they are the ultimate authority on that product and … Continue reading
Part 3: Defeating 13 Deadly Direct Marketing Mistkaes
Mistake #3: Focusing Your Copy On You, Your Company, Or Your Product This is a mistake that’s made by companies of all sizes, but larger corporations are frequent offenders. Look, everyone likes to see their name in print. I’m sure … Continue reading
Defeating 13 Deadly Direct Marketing Mistakes
Continuation of the Direct marketing Mistakes series from Friday the 13th: Mistake #2: Assuming You Know What Products Your Customers Want The Most This is one of the most costly errors you can possibly make. And one of the most … Continue reading
Defeating 13 Most Costly Direct Marketing Mistakes
Sort of a tribute to Friday the 13th, I’ll release a Mistake a day for 13 days. Mistake #1: Marketing To The Wrong Audience If you go wrong here, your entire campaign is doomed. It doesn’t matter how exceptional a … Continue reading